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Consumer Insights/Research Manager Kampala

Posted by Nile Breweries Limited Private Northern
  • Company: Nile Breweries Limited
  • Experience: 2 - 5 years
  • Studies: Bachelor
  • Category: Public Sector - Administration
  • Contract: Permanent
  • Salary: Over 200.000 / month (USh)
Organisation: Nile Breweries LimitedDuty Station:  Kampala, UgandaReports to: Marketing DirectorAbout Us:NFT Consult, a leading HR Consultancy firm, seeks to recruit for it valuable client, Nile Breweries Limited, a leading beverage company in Uganda and a subsidiary of SABMiller, the second largest brewing group in the World.Job Summary: The Consumer Insights/Research Manager will be responsible for managing and developing marketing information & marketing information systems that deliver actionable consumer insights to drive marketing decisions made at country level and hub as well as managing specific research projects with accountability for methodology, agency management and delivery of insights that enable Nile Breweries to meet current and future business objectives.Key Duties and Responsibilities: 1. Consumer Insight:Oversee a range of consumer research projects on behalf of the company to deliver key insights to drive marketing decisionsDevelop an understanding of key consumer dynamics within Uganda’s cultural context to develop marketing solutions that answer country specific issuesManage the Brand Tracker with accountability for standardizing methodology, quality control, interpretation and presentation of results2. Brand Planning:Manage the brand scorecard process and train and develop guidelines for users to interpret the data effectivelyDevelop appropriate methodologies to track media spend effectivenessSupport brands & NPD in terms of brand health, concept development & test market measurement and evaluationImplementation  of the Brand Conversion Funnel model to measure brand performance and to focus on areas of improvement in order to optimize brand health and to drive brand competitive advantage3. Information Systems:Develop and train users to access online sales information via ProClarity databaseManage brand scorecard process for Uganda with responsibility for collating and interpreting scorecard inputs and implementing methodologies for generating additional inputs for filling data gaps by countryDevelop and manage retail measurement systems for countries to track the effectiveness of their route-to-market strategies as well as monitoring retail customer satisfaction on a regular basis for key countriesKeenly track and monitor competitor activity with a view to providing early warning of potential competitor moves and likely responses to marketing initiativesAccess and use of industry databases to provide relevant and timely inputs into decision makingUpdate inputs into the country econometric model on a regular basis to provide trend analysis for use in evaluating pricing decisionsQualifications, Skills and Experience: The ideal candidate should possess a Business degree with majors in economics, statistics, or social sciencesAt least five years’ experience in a market research agency and working in an FMCG organization with broad exposure into multi-cultural developing marketsPossess the ability to drive multiple projects simultaneously, strong interpersonal skills, teamwork and strategic thinkingDeep knowledge  and understanding of research methodologies, highly numerate, computer literacy to cover comprehensive experience in working with databases and ability to create and interrogate data in a variety of formatsStrong attention to detail, excellent communication skills, empathy, listening skills, trustworthiness, objectivity, patience, cultural sensitivity and adaptability
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